Howdy, I'm Sammy and welcome to my creative playground!

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I'm a Melbourne-based Graphic Designer with over 12 years of experience turning wild ideas into captivating realities. My expertise? Crafting unforgettable customer experiences for forward-thinking brands. I love blending different creative disciplines to see what magic we can cook up.

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With a knack for both print and digital design, I've had the pleasure of working with some pretty cool companies. We're talking Condé Nast, Broadsheet, Made In The Shade Group (The Everleigh Bottling Co.), GNALLA, Crown Resorts in Melbourne, Perth, and Sydney, Melbourne Queer Film Festival, FENDI, Suntory, Four Pillars Gin, Yo Nizzy, Hugo Boss, Melbourne Food & Wine Festival, Gucci, Concrete Playground, the Australian Open, and homewares and apparel brand Hommey, among others.

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I have had the pleasure of working with LK Hospitality as a Creative Manager, where I contributed to the success of esteemed venues including Yūgen Dining, Omnia Bistro, Yūgen Tea Bar, and The Grand Room. Our commitment to excellence earned us two prestigious hats for our restaurants, reflecting our dedication to delivering innovative, premium, and exciting creative work.

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In my role, I'm the maestro of the creative orchestra. I oversee projects, design sleek websites, shape compelling branding identities, manage social media presence, produce high-quality finished artwork, direct photoshoots, and collaborate with marketing, hospitality, and brand teams. Together, we elevate the overall experience and visual identity of every project I touch.