Howdy, I’m Sammy — a Melbourne-based designer and creative manager with 12+ years of experience bringing bold ideas to life across lifestyle, hospitality, and fashion.

With a strong eye for detail and a love for thoughtful, elevated design, I work with forward-thinking brands to craft identities, campaigns, and experiences that truly connect. From high-end venues to emerging lifestyle labels, I’m all about creating work that feels stylish, purposeful, and a little unexpected.

Whether you're building a brand from scratch or refining an existing one,
let's create something that leaves a lasting impression.